May 2002

Welcome to the first edition of the Boscovs.com Affiliate Program newsletter!! The purpose of this newsletter is to keep you informed about any changes to the program and give you the resources to enable you to earn the most commissions that you possibly can.
Monthly Award Winners -- April

Let's give a round of applause to our first three monthly award winners: BigLion 123 Shopping , 247malls and FatWallet.com!! As you may or may not know, Boscov's has a long tradition of making shopping fun and rewarding for its customers. We want your experience as an affiliate to also be fun! So, we've created three monthly rewards, the details of which can be found atBoscov's Affiliate Center

Ed's Performance Award - A $200 Boscov's Gift Card gets awarded each month to the affiliate having the highest performance in whatever metric we are focused on in a given month. For the month of April, the metric was the total number of shipped orders. BigLion.com is April's winner of this award!!

New Affiliate Sweepstakes - A $100 Boscov's Gift Card is given each month to a new Boscov's affiliate drawn at random. The only qualification is that links have been posted and a minimum of ten click-throughs have been registered in your account at http://boscovs.reporting.net during that month. 247Malls is June's winner.

Al's Gift Card - A $100 Boscov's Gift Card is awarded each month to an affiliate drawn at random. The qualification of this award is that you must have had at least one order shipped in that month. You'll receive one entry for each order shipped. The winner for April is FatWallet.com
Product Links & Section Link Banners


Did you know that you can link to over 10,000 products on Boscovs.com? Use the search box in the "Creating Links" section of http://boscovs.reporting.net to find the products which will most appeal to your customers. Boscov's is known for having one of the widest assortments of famous brands and merchandise of any store. Please make sure to keep these links up to date as our products do sometimes sell out or are no longer carried.

We have created section link banners for the most popular Boscovs.com departments: Shop for Her, Shop for Him, For the Home, Luggage, Pfaltzgraff, Outlet Center and Hot Buys. These departments have some high-ticket items that should help boost your commissions. However, we have many more departments at Boscovs.com and if there are any additional department for which you would like banners PLEASE email us at affiliates@boscovs-affiliate-program.com.
This Month's Affiliate Awards

For the month of May, Ed's Performance Award will be awarded to the affiliate with the highest sell-through percentage (# orders divided by # clicks). Good luck to you all!
Tip-of-the-Month

Did you know that product links get the highest click-throughs both in our program and industry wide? The following statistics were reported by eMarketer.com:

Which Links Attract the Most Click-Throughs?

Links to Specific Products 2.18%
General Text Links 1.80%
Storefront Links 1.43%
Email Links 1.31%
SearchBox Links 1.22%
Banner Links 1.12%

Thanks again for being an affiliate of Boscovs.com. As always, feel free to email us with any questions, suggestions or success stories!