In
order to maximize your affiliate commissions (that's
what it's all about - right?) you may be wondering
which links in our program are the most effective.
Looking at the selection available on boscovs.reporting.net
the following are the most successful banners in terms
of sell-through percentage:
1. Homepage
2. Outlet Center
3. Search Box (125x125)
4. Hot Buys
5. Shop for Her
However,
as you all know, we send out a weekly e-mail detailing
that week's sale or promotion at boscovs.com and
we include code for the link to the page detailing
the promotion. An analysis of the performance of
those links shows that the sell-through percentage
is much higher (almost double) than the banners
listed above. Some of the highest-performing sales
(in terms of sell-through) have been:
1. Bra
Sale
2. Summer Sandal Sale
3. Father's Day Sale
4. Summer Hot Buys Sale
Although
the sales just mentioned are no longer running,
we have new promotions EVERY WEEK. So, if you're
not already using these sale links each week, you
may want to reconsider. I highly recommend that
you try several creative types (both text and banners)
and test which works best for your audience.
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