Boscov's Affiliate Newsleter
January 2003

If there's one good thing about the cold front on the East Coast, it's that more people are ordering online! Keep promoting our great Boscovs.com weekly promotions and let's all capitalize on those sales!
Monthly Award Winners -- December

Congratulations to our three monthly award winners for December: The Excellent Mall, Shop for Super Deals and Department Stores Online!! If you don't know about our monthly awards, the details can be found at Boscov's Affiliate Center

Ed's Performance Award - A $200 Boscov's Gift Card gets awarded each month to the affiliate having the highest performance in whatever metric we are focused on in a given month. For the month of December, the metric was the greatest % increase in clickthroughs from November to December. Your affiliate account needed to have had at least 20 clickthroughs in November to qualify. The Excellent Mall is December's winner of this award!!

New Affiliate Sweepstakes - A $100 Boscov's Gift Card is given each month to a new Boscov's affiliate drawn at random. The only qualification is that links have been posted and a minimum of ten click-throughs have been registered in your account at http://boscovs.reporting.net during that month. Shop for Super Deals is December's winner.

Al's Gift Card - A $100 Boscov's Gift Card is awarded each month to an affiliate drawn at random. The qualification of this award is that you must have had at least one order shipped in that month. You'll receive one entry for each order shipped. The winner for December is Department Stores Online.

Top-Performing Links

For those of you still using our "Holiday Shop" banners, please replace those since they are now out of date and our Holiday Shop pages have been taken down.

Back in our July newsletter, we informed you all of our top-performing links according to conversion. We have done another analysis looking at conversion over the past three months and found that the rankings have slightly changed. The links are listed from highest conversion to lowest and include banners and textlinks. Please note that there are two types of links available: those available at boscovs.reporting.net (homepage, departmental and search boxes) and those available through our weekly promotional emails. We'll show you the results for both types.

Links: Homepage/Departmental/Search Boxes
1. Holiday Shop (now expired)
2. Homepage
3. Hot Buys
4. Outlet Center
5. Pfaltzgraff
6. Shop for Her

Links: Promotional
1. Free Vase with Purchase
2. Secret Discount Sale
3. Free Gift Card Delivery
4. Outlet Center Sale
5. Free Delivery

Although the sales just mentioned are no longer running, we have new promotions EVERY WEEK. So, if you're not already promoting these sales each week, you may want to reconsider - the conversion on these links is almost double the conversion of the homepage/departmental/search box links.
This Month's Affiliate Awards

For the month of January, Ed's Performance Award will be awarded to the affiliate with the greatest percent increase in conversion (#orders divided by clickthroughs) from December to January. Your affiliate account needs to have had at least 1 order in December to qualify. Good luck to you all!